Month: July 2016

The Power of Personal Branding and Selling Yourself with Reviews

Promote the brand, YOU Branding and reviews are important for dealerships, but are you correctly using these marketing opportunities to benefit you as a salesperson as well? Manufacturers are promoting their brands. Dealerships are promoting their brands. But, have you ever stopped to think, who is consistently promoting you? You are promoting you! You are the face of your own brand, and as brand manager, customer reviews are important to your success. Every customer that you sell a vehicle to should be directed towards leaving a review. You are most likely already doing this per the request of your manager(s). The...

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Use Your CRM To Your Advantage

Turn Your CRM into an ATM! MAKE IT HAPPEN by EVALUATING YOUR CRM! Odds are you have a CRM but aren’t using it to your advantage. CRMs store all of the information for you. All you have to do is utilize it! Here’s a challenge for you: grade yourself on a scale of 1-10. How well are you using your CRM? Most of you will probably be a little generous with your score. Now use my criteria to find your REAL...

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Six Ways To Increase Dealership Sales 25% Without Adding Expense (Part 1: 3 of 6 Ways)

Increase dealership sales 25% within 90 days Increase dealership sales 25% within 90 days through Total Opportunity Management. Total Opportunity Management is a process that provides dealers an efficient and cost effective way to maximize each and every sales opportunity. This is accomplished through all six sources of business: phone-ups, floor traffic, internet, repeat, referral and new business. By incorporating Total Opportunity Management into your daily routine, you can begin to see an increase in sales immediately. Let’s go through the first three so that you can get started today: Total Opportunity Management – Phone-ups Any dealership can sell...

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Success Is Built On 4 Words

MAKE IT HAPPEN by building the foundation of your success! If your dealership is under performing in any area or expectations are not being met, it all comes down to one of these four words. Get the words, the changes behind each, and make the change. Let me know what area you’re struggling with, and let’s fix...

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