Month: August 2017

Lower Your Safety Net- Plan For Success

Outdated dealership strategies could be causing your dealership to lose tens to hundreds of sales each month. What has worked in the past might not work as good now. When was the last time you analyzed the success of your dealership strategies? For most of us, it’s probably been a while… A lot of us rely too much on a safety net. Just because you’re paying your bills doesn’t mean you’re in the clear. If you continue thinking like that, you will never realize your true potential. Doing the same thing over and over again expecting different results is...

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Transparency In The Dealership

Striving towards full dealership transparency with your customers and your employees is one of the most important things you can do. It improves response rates and productivity. Let us explain.  With online shopping, CarFax reports, price comparisons, business reviews, a variety of financing options available, transparency is key with customers. They are well educated before they even step foot in your store. They most likely know what they are looking for, what the average price is and what the competitors are selling it for. Find out what they know. Create an open and honest dialog with your customer. Let...

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