4 Essential Steps to Dealership Success

Running a successful automotive dealership for many years to come is possible. Steven Covey said, “begin with the end in mind”, meaning have a plan for where you want to go and a time frame.  That will help you design a route and allocate resources to get there.  I am going to focus on 4 of the most overlooked but strategic areas in a dealership today. A marketing plan that targets, measures and focuses on the customer you want. The correct lending sources to facilitate 95% of your needs. Inventory that matches and maximizes gross profit and sales. A...

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Stuker Training Online Platform to Launch

Tom Stuker Announces Upcoming Launch of Interactive Automotive Sales Training Module for Dealerships to Boost Sales Productivity Powered by Automotive Training Network Stuker Training revolutionizes virtual learning by announcing today a new web-based sales training platform for automotive dealerships worldwide, called Tom Stuker’s Interactive Training Module. The interactive communication tool is home to a series of activities and videos teaching sales strategies and techniques to a dealer’s sales force. Users can expect realistic phone-up practice sessions and post-assessment checks – all intended to help elevate any salesperson’s performance. More importantly, the educational foundation is built-on and hosted by the...

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Free Dealership Crisis Communication Planning Guide

Let’s face it, we never know when a crisis will happen, which makes a majority of work from a significant crisis responsive. A crisis could be associated to a direct result of poor customer service, a legal dispute, natural disaster, product recall – basically anything adverse that can be attributed to the integrity of a company. Consider the crisis GM is currently facing with their safety recall of $1.6MM cars last month. GM’s PR principle throughout this process has been to the put the customer first (read more). No matter the source of the issue (manufacturer, after-market, OEM…) it...

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