Stuker at Northwood University International Auto Show October 6-8th, 2017

Discussion Panel, 500+ New Vehicles, Vendors & More! Tom Stuker and the team at Stuker Training will be attending the 54th annual Northwood University International Auto Show this week in Midland, Michigan. “The Northwood University International Auto Show (NUIAS) is the largest outdoor new car auto show in North America. The Auto Show is completely student run and is organized by over 600 Northwood University students from all majors. The auto show attracts an average of 60,000 guests over three days with over 500 vehicles making an appearance.” -NUIAS Representative Tom will be sitting alongside other industry professionals for a...

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Selling Challenges in Today’s Market

Each year consumer needs, behaviors and expectations change, which, in return should reflect your selling strategy. Are you experiencing some frustration adjusting to the new market? You’re not alone. Here’s what we can learn from the 2017 Richardson ‘Understanding Selling Challenges’ report: “There has never been a better time to understand, challenge, and change how sales are made. With unprecedented access to mobile and digital technologies, sellers can understand their buyers better than ever before, creating new opportunities to build lasting engagements in today’s hyperconnected world” – Richardson Sales Expert Top Prospecting Challenges Creating a targeted prospecting strategy Quality...

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Stuker Training at Marketplace Master

Marketplace Master Recap: Last week, Tom Stuker and our lead trainer Brady Gibson traveled to Dallas Texas for the 1st annual Marketplace Master Dealership Series. According to founders, Beto Paredes and Michael Jackson, “Marketplace Master was created by industry experts that wanted to give dealerships the very best, most relevant training available on the market”. The show kicked off on Wednesday September 6th with four key sales workshops, followed by two full days of over 30 sales, marketing and management presentations. Attendees were encouraged to attend all keynote presentations to receive a high level training certification. See presenter list...

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The Power of the Pin

Create opportunity by wearing this pin! Wear this pin on your lapel, and I guarantee you’ll get plenty of questions about it. People actually do read lapel pins. They might ask, “What does, ‘Who do you know?’ mean?” Believe it or not, they’ve just paved the way for you to develop an opportunity. Your response might be, “Well, I’m in the business of helping people with the purchase of a new or used car, truck or van. I’m sure the last thing you thought about when you got up this morning was going out to purchase some sort of...

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Lower Your Safety Net- Plan For Success

Outdated dealership strategies could be causing your dealership to lose tens to hundreds of sales each month. What has worked in the past might not work as good now. When was the last time you analyzed the success of your dealership strategies? For most of us, it’s probably been a while… A lot of us rely too much on a safety net. Just because you’re paying your bills doesn’t mean you’re in the clear. If you continue thinking like that, you will never realize your true potential. Doing the same thing over and over again expecting different results is...

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