Category: Strategy

Boost Dealership BDC Profits Using Key Tracking & Reporting Techniques

Dealership BDC Tracking & Reporting With increased competition in dealerships, service centers and “express service” facilities, we see successful dealers increasing their owner retention by simply training, monitoring and tracking call times, appointments set and show ratios, and overall consumer satisfaction ratings of the call process. Consider incorporating the following into your dealership BDC strategy to boost profits and productivity:  Cover Grounds Tracking can help you hold your BDC accountable to make sure no leads are slipping through the cracks. Just as the marketing department tracks the amount of leads generated, you should track the success the BDC department...

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Selling Challenges in Today’s Market

Each year consumer needs, behaviors and expectations change, which, in return should reflect your selling strategy. Are you experiencing some frustration adjusting to the new market? You’re not alone. Here’s what we can learn from the 2017 Richardson ‘Understanding Selling Challenges’ report: “There has never been a better time to understand, challenge, and change how sales are made. With unprecedented access to mobile and digital technologies, sellers can understand their buyers better than ever before, creating new opportunities to build lasting engagements in today’s hyperconnected world” – Richardson Sales Expert Top Prospecting Challenges Creating a targeted prospecting strategy Quality...

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The Power of the Pin

Create opportunity by wearing this pin! Wear this pin on your lapel, and I guarantee you’ll get plenty of questions about it. People actually do read lapel pins. They might ask, “What does, ‘Who do you know?’ mean?” Believe it or not, they’ve just paved the way for you to develop an opportunity. Your response might be, “Well, I’m in the business of helping people with the purchase of a new or used car, truck or van. I’m sure the last thing you thought about when you got up this morning was going out to purchase some sort of...

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Lower Your Safety Net- Plan For Success

Outdated dealership strategies could be causing your dealership to lose tens to hundreds of sales each month. What has worked in the past might not work as good now. When was the last time you analyzed the success of your dealership strategies? For most of us, it’s probably been a while… A lot of us rely too much on a safety net. Just because you’re paying your bills doesn’t mean you’re in the clear. If you continue thinking like that, you will never realize your true potential. Doing the same thing over and over again expecting different results is...

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Transparency In The Dealership

Striving towards full dealership transparency with your customers and your employees is one of the most important things you can do. It improves response rates and productivity. Let us explain.  With online shopping, CarFax reports, price comparisons, business reviews, a variety of financing options available, transparency is key with customers. They are well educated before they even step foot in your store. They most likely know what they are looking for, what the average price is and what the competitors are selling it for. Find out what they know. Create an open and honest dialog with your customer. Let...

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